Articles

Why is brand visibility important?

Discover the importance of brand visibility in a crowded market. Learn strategies to enhance your brand’s presence and attract more customers.

Brand Prominence

What is a business’s online share of voice?

Learn what online share of voice means for your business. Measure your brand’s visibility and effectiveness in reaching your target audience.

Brand Prominence

Brand compliance checklist

Ensure your brand meets compliance standards with this checklist. Protect your brand integrity and maintain consistency across all channels.

Brand Prominence

What is penetration pricing?

Explore the concept of penetration pricing. Learn how low initial prices can help you enter competitive markets and attract new customers.

Price Tracking

How to create a digital shelf strategy

Maximise your product’s visibility online with a robust digital shelf strategy. Optimise product listings and stay competitive in the digital marketplace.

Brand Experience

What is product cannibalisation?

Product cannibalisation can have a dramatic impact on your sales. We will explain what it is, what the potential causes are, and what you need to do to mitigate its effects.

Product Tracking

Omnichannel vs multichannel ecommerce: What’s the difference?

We’ll talk you through the differences between omnichannel and multichannel eCommerce. Choose the right approach to enhance customer experience and boost sales.

Brand Experience