Every business wonders how much they dominate the conversation in their industry.
That’s what online share of voice can tell them. It’s an important factor for any brand looking to grow on the digital shelf.
So, how do you calculate yours?
In this article, we discuss online share of voice at length, asking what it is, why it is so crucial, and how you can leverage it to make the gains your company needs.
Some brands you know just by looking at their logos, others from the colours they display.
These businesses are winning at brand compliance for a reason: they’re instantly recognisable!
But it takes a long time to make your brand memorable for all the right reasons. The question is can you emulate the success of household names through your own digital marketing?
In this article, we show you how to create a brand compliance checklist that, if used correctly, will give your business the boost it needs across the digital shelf.
Shoppers love looking at things, and if you want your business to succeed, you’d better make sure your products are as appealing across the digital shelf – where they’re housed online – as they are within a physical retail space.
As a thriving business, launching products is always an exciting time.
You’ve got the initial anticipation, then the launch date itself, and finally (hopefully) the inflated sales figures that follow.
But some companies experience negative consequences on the digital shelf after releasing the brand-new product they’ve worked so hard to perfect; instead of attracting customers from other brands, they end up stealing sales from themselves. This can be explained through one increasingly common phenomenon: product cannibalisation.
In this article, we look at product cannibalisation in detail, covering what it is, the potential causes and impact, as well as tips on how to avoid making the same mistakes as other businesses.
Standing out on the digital shelf means staying one step ahead of your competitors. But how do you know where to focus? What do today’s most successful ecommerce companies look like?
That’s where digital shelf analytics comes in.
In this article, we explore digital shelf analytics and discover why understanding it is essential for growing your brand online.
One of the most important aspects of e-commerce is success on the digital shelf. But how do you make those crucial online gains your business needs to survive?
The digital shelf is where you get noticed, the place where your brand has the most opportunity to shine. And with an increasing number of people shopping online, knowing how to win at the digital shelf could be what catapults your company to a whole new level.
In this article, we show you how to win at the digital shelf, including ways that Magpie DBX can help your business shoot for the (virtual) stars.
If you’re a manufacturer and you’re not monitoring prices, you’re missing a trick.
In fact, a trick might be an understatement. In 2022, data is gold, and pricing data is gold dust.
If you’re not keeping on top of your own prices, then who is?
In this article, we’ll take you through everything you need to know about price monitoring, including what it is and how it can help manufacturers like yourself. We’ll even include a living, breathing example of how our own monitoring tool has helped revolutionise a global brand’s pricing strategy.
Let’s get started.
Pricing your products competitively while securing a healthy profit margin is the ambition of every business. With customers now more tech-savvy and commercially aware than ever, competitor price monitoring is essential.
But how exactly do you stay ahead of your competition and keep prices consistent?
In this article, we’ll show you 10 ways to beat competitors without changing your prices, and explain what Magpie DBX can do to help your company maintain its pricing position.
Markets are versatile, there’s no denying that. And every retailer operates in ways specific to them and their market.
As far as pricing goes, finding the right strategy is crucial to your business’s success. Especially in today’s e-commerce space, which is becoming increasingly competitive.
So, which retail pricing strategies are right for you? In this article, we explore the most popular strategies to help you attract more customers and grow your business.
Want to learn more about how Magpie DBX can help your business? Get in touch with us and let us show you!
