Category: Brand Prominence

What is omnichannel ecommerce?

In the old days, marketing was very much about showing people where to find brick and mortar stores that sold their favourite products.

Now, though, things have changed.

Thanks to the internet, companies can now use many different channels to present their brands and products to the world. Using a combination of channels in an effective omnichannel ecommerce strategy can mean big success.

In this article, we look at omnichannel ecommerce, explaining what it is, why it’s important and how you can use it to help grow your business on the digital shelf.

How to maximise digital shelf visibility

Appearing on the digital shelf involves more than just listing your products across multiple channels.

It’s about making sure that you’re presenting them in the right way, so that customers will keep using your brand because they trust that you can deliver.

But retaining customers means first maximising your digital shelf visibility, which is tricky given how crowded the online space has become.

In this article, we look at why digital shelf visibility is so important, as well as suggesting ways of appearing more visible across the internet.

What is digital shelf analytics?

Standing out on the digital shelf means staying one step ahead of your competitors. But how do you know where to focus? What do today’s most successful ecommerce companies look like?

That’s where digital shelf analytics comes in.

In this article, we explore digital shelf analytics and discover why understanding it is essential for growing your brand online.

How to win at the digital shelf

One of the most important aspects of e-commerce is success on the digital shelf. But how do you make those crucial online gains your business needs to survive?

The digital shelf is where you get noticed, the place where your brand has the most opportunity to shine. And with an increasing number of people shopping online, knowing how to win at the digital shelf could be what catapults your company to a whole new level.

In this article, we show you how to win at the digital shelf, including ways that Magpie DBX can help your business shoot for the (virtual) stars.

What is the digital shelf?

Have you ever viewed products online? Of course you have; it’s the 21st century!

But do you notice they often look similar to how you find them in-store?

From browsing all the way through to checkout, a company’s digital shelf is basically the online equivalent of buying their products IRL (in real life).

With the element of touch taken out of the equation, businesses are having to be more and more creative when it comes to replicating the feel of in-store shopping online.

So, how do you go about getting your brand ready for the digital shelf?

In this article, we ask, ‘What is the digital shelf?’, as well as looking at why it matters and providing ways of bolstering your own digital shelf space.