Category: Brand Prominence

Can a customised brand portal help your marketing?

As a business owner, effective marketing is key. Whether you’re trading from a brick and mortar store or across the digital shelf, you’ll need to figure out how relevant content can get to your customers quickly and easily.

Still relatively new in the ecommerce and product management industries, customised brand portals are becoming increasingly popular. This is because of their amazing ability to streamline day-to-day operations and marketing activities without detracting from important work!

In this article, we explore what customised brand portals are, why they differ from traditional product databases, and how you can use them to build better relationships with your sales channels and, by extension, your audience.

10 ways to support brand optimisation for ecommerce

Are you using online brand optimisation for ecommerce to help drive conversions?

If so, fantastic. If not, boo!

Staying relevant as a business on the digital shelf means frequently checking that your ecommerce content is in tip-top shape.

But how will you know which areas to focus on?

We’ve put together this handy guide to help you make the right decisions when it comes to online brand optimisation for ecommerce.

GTINs: How important are they to your products?

Arguably one of the most talked about (and agonised over!) features these last few years, GTINs have become an integral part of Google Shopping and – by extension – buying and selling everywhere on the digital shelf.

But despite being a headache for most online retailers, GTINs are also hugely beneficial if you want to see better results from your shopping ads.

In this article, we explore the importance of GTINs and show you how to use them correctly when managing your product catalogue.

What is ecommerce content?

Looking for more traffic from Google and other search engines? Want to expand your lead generation potential? Feel like you need better customer engagement?

Ecommerce content can help with all this. Of course, on the digital shelf, it’s not just about knowing what types of content to use; you also need to understand how and where to use them if you hope to succeed!

In this article, we explain what ecommerce content is and how you can use it to grow your business online.

Why is brand visibility important?

Helping your brand become more visible is key to its success on the digital shelf. 

A brand’s visibility directly affects how many people recognise and, more importantly, trust it. The greater the trust for your brand among potential customers, the more likely you are to make gains within the highly competitive ecommerce marketplace.

So, how exactly do you build trust with your target audience through brand visibility?

In this article, we’ll demonstrate how better brand visibility can work wonders for your business’s online presence.

What is a business’s online share of voice?

Every business wonders how much they dominate the conversation in their industry.

That’s what online share of voice can tell them. It’s an important factor for any brand looking to grow on the digital shelf.

So, how do you calculate yours?

In this article, we discuss online share of voice at length, asking what it is, why it is so crucial, and how you can leverage it to make the gains your company needs.

Brand compliance checklist

Some brands you know just by looking at their logos, others from the colours they display.

These businesses are winning at brand compliance for a reason: they’re instantly recognisable! 

But it takes a long time to make your brand memorable for all the right reasons. The question is can you emulate the success of household names through your own digital marketing?

In this article, we show you how to create a brand compliance checklist that, if used correctly, will give your business the boost it needs across the digital shelf.

How to create a digital shelf strategy

Shoppers love looking at things, and if you want your business to succeed, you’d better make sure your products are as appealing across the digital shelf – where they’re housed online – as they are within a physical retail space.

Omnichannel vs multichannel ecommerce: What’s the difference?

Those who work in the worlds of business or marketing may have come across the terms ‘omnichannel’ and ‘multichannel’ at some point.

But what exactly do they mean?

Also, more importantly, how do they affect the way your company interacts with customers?

In this article, we look at both omnichannel ecommerce and multichannel ecommerce, exploring what makes each approach unique and how to decide which one is right for you.