Never underestimate the power of a clearly aligned brand. Consistency and integration are both key if you want your company to succeed online.
But how do you make your brand ‘compliant’? What are the steps involved?
In this article, we take a closer look at brand compliance and show you ways of boosting your company’s appeal across the digital landscape.
As an e-commerce company, you may find yourself struggling if your pricing isn’t well thought through.
After all, success when operating on the digital shelf means you should already be competitively priced and ready to go.
We appreciate it’s sometimes easier said than done, though. You’ll first need to consider different pricing policies and decide which one is best for your business.
In this article, we look at the debate around MSRP vs MAP pricing and provide a clearer picture of what these two pricing models can offer.
Standing out on the digital shelf means staying one step ahead of your competitors. But how do you know where to focus? What do today’s most successful ecommerce companies look like?
That’s where digital shelf analytics comes in.
In this article, we explore digital shelf analytics and discover why understanding it is essential for growing your brand online.
As an e-commerce business, you’re going to encounter pricing violations at some point.
The digital shelf is vast, and unfortunately some sellers don’t always play by the rules. If the opportunity to undercut your pricing arises, they will take full advantage.
Of course, most online merchants are perfectly compliant with the original requirements of their partners’ terms. However, even just one bad apple could spoil your reputation (and profits).
This article provides you with info on how to deal with pricing violations, so that your company isn’t seriously impacted if and when they occur.
One of the most important aspects of e-commerce is success on the digital shelf. But how do you make those crucial online gains your business needs to survive?
The digital shelf is where you get noticed, the place where your brand has the most opportunity to shine. And with an increasing number of people shopping online, knowing how to win at the digital shelf could be what catapults your company to a whole new level.
In this article, we show you how to win at the digital shelf, including ways that Magpie DBX can help your business shoot for the (virtual) stars.
Setting your very own MAP (Minimum Advertised Price) is a great way of helping increase your company’s profits, but who enforces this?
With the digital shelf so large, there are those who could take advantage of your MAP pricing policy and never get caught.
If you’ve only recently found out about MAP pricing, and perhaps just implemented it for your business, enforcement is the next logical step.
But is it possible to actually enforce MAP pricing?
In this article, we look at whether MAP pricing can be enforced, and the steps you can take so your business doesn’t suffer.
As the ecommerce world expands, the online consumer market becomes more competitive than ever. It is therefore vital that your business seizes the moment and addresses (arguably) its greatest challenge: pricing.
The right pricing strategy will help you gain an immediate advantage over your competitors when it comes to selling via the internet. And MAP pricing is definitely worth considering as you look to safeguard your products from counterfeiters and promote your brand.
In this article, we look at what MAP pricing is, why it should matter to growing ecommerce businesses, and how you can set it up for the best results.
Have you ever viewed products online? Of course you have; it’s the 21st century!
But do you notice they often look similar to how you find them in-store?
From browsing all the way through to checkout, a company’s digital shelf is basically the online equivalent of buying their products IRL (in real life).
With the element of touch taken out of the equation, businesses are having to be more and more creative when it comes to replicating the feel of in-store shopping online.
So, how do you go about getting your brand ready for the digital shelf?
In this article, we ask, ‘What is the digital shelf?’, as well as looking at why it matters and providing ways of bolstering your own digital shelf space.
If you run a business, you will have competitors.
And just like you, your competitors are working hard to make their business the best.
Some things will work for them, and some things won’t. They may have already solved problems that you’re currently facing, or maybe they’re gearing up for a big product launch.
But if you’re not keeping a close eye on them, how would you know all this?
In this article, we break down why it’s important to monitor competitors, including how one of our partners solved a crucial problem by monitoring their competition.
Want to learn more about how Magpie DBX can help your business? Get in touch with us and let us show you!
